The Pulaski Southwest Times is in the Roanoke - Lynchburg, VA DMA. The Pulaski Southwest Times offers ROP and insert advertising opportunities in its daily circulation. The Southwest Times (circulation 7,500) is the only six-day daily newspaper published in Southwest Virginia between Roanoke and Bristol. It covers Pulaski County, eastern Wythe County, the City of Radford, and western Montgomery County. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.